If a page looks difficult to read, readers in a hurry may skip the best parts, slowing down decision-making and irritating everyone.
Paragraphs are difficult to write and these days—with 140 character Tweets being so popular—hard work to read.
Paragraphs are supposed to communicate results of examining a thesis or a complex question. As one of my best academic friends puts it, essays in paragraphs “unpeel the onion.” Writing paragraphs well takes time, experience, and excellent stylistic skills.
Paragraphs alone can tell a story. It’s the best medium for analyzing complex situations or information with missing pieces—like Roman history—or events that reflect unclear or contradictory trends. A great paragraph describes cause and effect and completes a logic block.
Guidelines—think about the optics and the messages before choosing a paragraph or bullets:
Writing with data improves if you ask “Does this content really deserve a paragraph? Is it complex and inter-connected? Have I told a story or recited facts?” Then pick the right medium for your messages.
Big Box revenues continue to be relatively strong in the current market environment, primarily due to conveniently offering many non-discretionary items including drug prescriptions. See Big Box Company Financials section below. The subject location will benefit from known market demand due to an existing location near the subject site, the redevelopment of a key interchange of Hwy xxx and Route yyy which are among the main arteries to access beaches and the large scale, mixed use developments planned for the immediately surrounding area.
Big Box continues to generate positive revenue, despite current market conditions, due to offering convenient access to non-discretionary items as well as drug prescriptions.
More on writing well in bullets next month!